Want a low-cost way to keep in touch with clients and prospects?
Consider an email newsletter.
You’ve probably noticed more and more companies taking advantage of this great way to get their message out. And why not? It’s a cost-effective way to market your product or service. Here’s some reasons why you should consider an e-newsletter as part of your marketing strategy:
Flexibility. You can send them as often, or as rarely as you choose
Variable length. No worries about too much (or too little) content, such as with a print brochure or flyer
Cost-effective. Delivered straight to inboxes and cheaper than regular mail
Revision-friendly. Add or change content right up until it’s time to send
Scheduled delivery. Choose the day and time to send for maximum impact
Links included. Drive traffic directly to individual pages on your website and track which offerings generate the most interest
Fancy or Simple. You can have photos, illustrations, and colours in your newsletter… and you can also create a plain-text version for recipients who prefer that format
Reports. You’ll know who opened your email, whether or not they clicked any links, and which email addresses are bouncing.
There are many email marketing services out there suitable for running an email newsletter campaign. Three very popular choices are Constant Contact, Campaign Monitor, and MailChimp (the service I use for this newsletter). Each has advantages and drawbacks. The right choice for you will depend on your requirements. Here’s a handy review of some popular services to help you identify the most important features for your purposes.
Want to talk about your email marketing requirements? Need other writing and editing services? Drop me a line. I’d love to hear from you.