Vancouver’s Sugoi Growing Under Dorel Canada’s Wing

MONTREAL, Oct. 6 – Dorel Industries Inc. announced it will move Sugoi to a new 70,000 square foot facility in Metro Vancouver by January 2010. The Vancouver clothing maker also becomes a part of Dorel’s new Apparel Footwear Group (AFG) joining Cannondale, GT, Schwinn, Iron Horse, and Mongoose in the AFG.

The group is planning a focus on the custom apparel business and developing specific riding and running uniforms for teams and clubs. The new Vancouver facility will allow SUGOI to increase its custom apparel capacity and offer lead times above industry standards.

“We’ve barely scratched the surface in this expanding market and expect SUGOI to triple its custom apparel business within five years,” stated Robert P. Baird, President of Dorel’s Recreational/Leisure segment.

Chris Fuentes, will be AFG’s President. In his most recent position Chris led all brand marketing, communication and promotion of retail, wholesale and licensing worldwide for the $1 billion Nautica lifestyle brand with 40 product categories in 70 countries.

Sugoi was acquired by Dorel as part of its February 2008 purchase of Cannondale.


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